It's been a long and wild ride, but it's finally time to say GOODBYE ACTIVE BLEACH LEMON FRAGNANCE. After 15 years of being one of the most popular cleaning products on the market, its manufacturer has decided to discontinue production. Active Bleach was first introduced in 2005 as an alternative to traditional chlorine bleach. It was marketed as a safer, more effective way to clean and disinfect surfaces without the harsh smell of chlorine. Over the years, it became a staple in many households for its convenience and effectiveness. Unfortunately, Active Bleach has been unable to keep up with changing consumer preferences and advances in cleaning technology. As more people turn to natural and eco-friendly cleaning products, Active Bleach has become less popular. The manufacturer has decided that it is no longer a viable product and will be discontinuing production.